Eco-score in the Spotlight: Deciphering calculation, competition, and ongoing Tests
According to a BVA survey, 86% of the French express interest in environmental labeling on the products they purchase. This interest is being considered by various stakeholders in both the private and institutional sectors, as evidenced by efforts around the Eco-score. The Eco-score, scheduled to be implemented in March 2024, serves as an indicator to […]
Showcasing quality on your product pages
In a context of inflation and tightening budgets, consumers are increasingly turning to thorough research before making purchases. Salsify conducted a survey with over 6,000 consumers from the United States, France, England, Germany, and Australia, highlighting an undeniable trend: while price remains an important factor, today’s consumers prioritize loyalty to brands and retailers that offer […]
Preparing for Gmail and Yahoo’s New Email Sender Requirements in 2024
Starting from February 2024, Gmail and Yahoo will implement new requirements for email senders. These measures aim to enhance inbox protection against spam while ensuring the delivery of legitimate emails. Who will be affected by these new requirements? Bulk senders, such as brands sending more than 5,000 emails per day, need to pay close attention […]
Key performance indicators (KPIs) for assessing product data excellence
Companies face significant losses when dealing with poor-quality product data, resulting in various consequences. According to Gartner, these deficiencies incur an average annual cost of $15 million for businesses. Similarly, MIT Sloan reports that underestimating the importance of data quality can lead to losses ranging from 15 to 25% of total revenue. Product data quality […]
Product Data Enrichment: Trends and Innovations
Product data enrichment has become a crucial element for businesses aiming to stay competitive in an ever-evolving market. This practice involves enhancing the quality of product-related information, which, in turn, boosts consumer confidence, promotes online visibility, and maximizes sales opportunities. In this article, we will explore the latest trends and innovations in the field of […]
Advice for Brands to Prepare for Christmas
The holiday season is a concerning topic for e-commerce leadership, especially as brands face challenges in the current economic climate that impact consumer purchasing decisions. Here are some essential tips that brands should consider to ensure the success of their season and effectively prepare for the Christmas period. Offer Attractive Promotional Deals and Ensure They […]
Soon an Eco-Score for Textiles? All You Need to Know
The textile industry remains one of the most polluting globally, contributing to 10% of global greenhouse gas emissions according to Footbridge, ranking it just behind the petroleum industry in terms of pollution. Consumers express high expectations, with 64% of the French, according to an OpinionWay study, placing more importance on the origin of products. According […]
European standards: Guardians of consumer transparency and safety
European standards play a crucial role in protecting consumers by ensuring transparency and safety of products in the market. From INCO to REACH, these standards cover a wide range of sectors to ensure that marketed products adhere to high standards. INCO (Consumer information on foodstuffs) INCO, or the Regulation on consumer information on foodstuffs, is […]
The key elements for a successful food product sheet
In the food sector, sales are experiencing significant dynamics, especially in France, where e-commerce recorded a record growth during the crisis, with an increase of about 46% according to Kantar’s data. To ensure the success of food product sheets, it is essential to adhere to rules similar to those applied to other product categories, such […]
The Power of Promotions: Display, Sell
In the current economic landscape, where consumers are constantly seeking ways to maximize their purchasing power, promotions play a crucial role in the daily shopping process. A recent study conducted by Tiendeo in collaboration with NielsenIQ highlights the importance of promoting promotions, revealing that 70% of the French actively rely on promotional offers, especially when […]