French consumers and food promotions: When offers become essential
French consumers are increasingly inclined to seek promotions and discounts when shopping for groceries. A recent survey revealed that 83% of French people would be willing to purchase an unplanned product if it’s on promotion. This trend comes at a time when the rising prices of food products are perceived as a reality by one […]
End of paper brochures: For 43% of the French, digital catalogs are their top preference.
ShopFully, in collaboration with NielsenIQ, conducted a study on the use of promotional catalogs among the French population. At a time marked by a 12.4% inflation in everyday consumer products since the beginning of 2023, as reported by NielsenIQ, this study underscores the ongoing relevance of catalogs while highlighting the significant impact of the “Oui […]
E-commerce in Europe: unexpected developments
The growth of e-commerce in Europe is an ever-evolving phenomenon, albeit different from what was initially anticipated. With the majority of European Internet users now making their purchases online, e-commerce has established itself as a resilient force in the retail landscape. This brief analysis looks at the reasons for this slowdown and explores the outlook. […]
The Post-Distancing World: Online Grocery Shopping More Popular Than Ever!
The Impact of COVID-19 on Online Commerce A study by PWC « Global Consumer Insights Survey » The arrival of the COVID-19 virus and reinforced social distancing measures have accelerated the shift toward online shopping. While consumer preference still leans toward in-store shopping, 35% have now embraced online grocery shopping, and 86% plan to continue […]
European Union tightens regulations on cosmetic products by requiring allergenic fragrances to be indicated on labels
The European Union (EU) has recently reached a significant milestone in the regulation of cosmetic products with the publication of Regulation 2023/1545. This regulation, effective from July 2026, imposes strict labeling requirements to ensure consumer safety, particularly for those sensitive to allergens in beauty products. This new regulation mandates that manufacturers must prominently label the […]
The impact of Poor product Information on Customer Satisfaction
In the era of e-commerce, where consumers have access to a wide range of products online, one thing becomes increasingly evident: product information is crucial. Whether you are an experienced shopper or a newcomer to the world of online shopping, the quality and accuracy of product information are essential for making informed decisions. In this […]
Displaying Promotions: The New Compass for French Shoppers
Promotions are becoming an ever-increasing part of our daily shopping experience, especially in the current context. What is the real impact of these promotions on the purchasing decisions of French consumers? A study conducted by Tiendeo and NielsenIQ gives us more insights: 70% of consumers believe that promotions play a crucial role in their purchasing […]
The Significant Influence of Digital Brochures on Consumer Behavior
According to a new study by Tiendeo, in partnership with NielsenIQ and SenseCatch, and shared by ARAL, a specialized journal in the large-scale distribution sector in Spain, digital brochures lead as a potent marketing tool. These materials are eight times more effective than television ads in shaping buying behavior. The Impact of Brochures on Consumer […]