Graphic studio

Automatedversioning

Quality checkon every poster

Brandedextranet

Your promotional campaigns, on the shelf on time, error-free

A complete in-store signage solution: you send us the campaign — products, prices, dates, mechanics — and Merkatis handles the rest. Artwork creation, automated versioning across every format and price variant, quality checks on every poster, and delivery via a branded extranet, all before the campaign starts.

+27 000

promotional posters produced every month

7 200

deliverables generated per week, all formats

100 %

of posters checked by an operator before release

52

weeks of production per year, holidays included

The problem

The hidden cost of signage under pressure

A retail chain runs dozens of campaigns a year, each covering hundreds of SKUs, in several formats, with prices and dates that vary by zone and by store. A single campaign already means thousands of files to produce, check and deliver before day one.

57 %

of French shoppers say promotions strongly influence where they do their shopping. A promotion that isn't signed on the shelf is a promotion nobody sees.

Tiendeo × NielsenIQ, 1,200 respondents, 2022

Volume: thousands of variants per campaign

Every SKU multiplies by format, price zone and validity period. The multiplication is mechanical; the production is not.

Deadlines: prices arrive late, day one doesn't wait

Last-minute pricing decisions, changes to mechanics: the files have to be in-store the day before, no matter what.

Compliance: a wrong price is the retailer's liability

Was/now price, promotional price, dates, terms and product claims: every poster provides information to consumers, subject to regulatory requirements and checked in-store.

What's at stake

The quality of the campaigns you design isn't in question. Their graphic execution is — SKU by SKU, at a pace in-house teams cannot absorb alone.

What makes us different

A complete solution, not a design service

Merkatis promotional signage brings four building blocks into a single workflow: creation, automated versioning, quality control and distribution to your stores. One point of contact. One campaign to send.

Block 1 · Graphic studio

Creates the campaign templates

Our designers create or adapt the master artwork for each campaign, following your brand guidelines: theme, layout, information hierarchy and format-specific requirements.

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Block 2 · Automated versioning

Produces every variant

From your data, our teams automatically produce the full set of posters: every SKU, every price zone, every date, every format. Thousands of files, delivered according to the agreed schedule.

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Block 3 · Quality control

Checks every poster

Was/now price, discount rate, dates, terms, labels and product claims: every poster is checked by an operator before release. Nothing goes out unvalidated.

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Block 4 · Branded extranet

Distributes to your stores

A branded extranet where each store finds the materials for its campaign, in the right formats, ready to print. You track every download.

Our tools deliver the volume; our teams guarantee quality and compliance. No installation, no access to your systems, no hiring: the campaign data is all we need — your stores simply print and put up the posters.

1Labels & product claims 2Campaign theme & brand 3Promotional mechanic 4Was / now price 5Dates & terms 6Product visuals

What the solution produces

The anatomy of a poster that sells

One theme and one brand identity, set by the retailer for the entire campaign. Variables — prices, dates, mechanics — are versioned for every zone, every format and every store. Each element has a purpose: inform, reassure, trigger action.

1Labels and product claims — Nutri-Score, organic, origin, allergens: what shoppers look for, and what the retailer must get right for compliance.
2Theme and brand identity — identical from aisle to aisle and store to store: repetition anchors the campaign in the shopper's mind.
3Promotional mechanic — instant discount, multi-buy, second at −50%, loyalty credit: readable in a second, from three metres away.
4Was/now price — the most sensitive variable, versioned by price zone and checked on every poster.
5Validity dates and terms — the offer is dated and its terms clearly stated: the store is covered in the event of a customer dispute or inspection.
6Product visuals — cut-outs, harmonised packshots, built from reliable product data.

A dedicated platform, not a promise

A branded extranet where every store finds its materials

Each store has its own access and finds the posters for its campaign: its price zones, its own departments, its formats. Three screens, three clicks, no design skills required.

Secure login

One login per store or region. Each user only sees the materials relevant to them, with their applicable prices.

Select the materials

The store selects the current campaign and the department: grocery, non-food, fresh, appliances…

Download by format

A5, A4, A3, A2, portrait or landscape: high-resolution files, ready to print in-store or by your printer.

Screens from our demo platform. The interface is customised to your brand guidelines.

Scope

What we take care of, campaign after campaign

Production & versioning

Template creation for each campaign, following your brand guidelines, by the Merkatis studio
Automated versioning for every SKU: price zones, validity dates and regional mechanics
Versioning by format: A5, A4, A3, A2, portrait and landscape, shelf talkers, labels
Versioning by channel: in-store posters, screens, social media and email, all from the same data
Packshots and product visuals, cut out and harmonised

Control & distribution

Regulatory checks: was/now price, discount rate, dates and terms of the offer
Product claim checks: Nutri-Score, organic, origin, allergens, sizes and units
Secure, branded extranet, with access by store or region
Release before day one, aligned with your promotional calendar
Year-round continuity, including seasonal peaks, holidays and public holidays

How it works

Four steps, aligned with your promotional calendar

A simple cycle, with no technical installation and no access to your systems. When the next campaign comes around, the cycle starts again — no setup required.

We receive the campaign data

You send products, prices by zone, dates, mechanics and visuals, in whatever format suits you: spreadsheet, PIM or POS export, design brief.

Creation, automated versioning and checks

The studio prepares the templates. Our teams produce every price, date and format variant using our tools, then an operator checks each poster before release.

Release on the extranet

Materials are published before the campaign starts. Each store finds its own materials, ready to print, and you can track who has downloaded them.

Print and put up in store

The store prints and puts up the posters. A price changes mid-campaign? The variant is corrected, checked and republished the same day.

Product data

A poster carries more than a price

A poster informs as much as it sells: Nutri-Score, origin, features, sizes. Showing these elements assumes the data exists and is structured and reliable for every SKU in the campaign.

For major national brands, it usually does. For private labels, local producers and smaller ranges, it is often incomplete. Completing and validating those product records is our second line of business: product data enrichment.

Claims sell

64% of French shoppers choose one product over another based on its Nutri-Score (RelevanC, via LSA). The label doesn't decorate the poster: it triggers the purchase.

Signage is regulated

Was/now price, dates, terms: every displayed promotion is the retailer's responsibility. Controlled production guarantees compliance in every store, on every campaign.

One chain, from data to poster

Product records completed and validated by an operator, then posters produced from that same data: no re-keying, no discrepancies between the shelf, the catalogue and the website.

Before any commitment

A pilot campaign, using your real data

One campaign from your calendar, across a department or a sample of stores of your choice. Judge for yourself: the posters, the extranet, the turnaround times.

Full production of one campaign: every SKU, every format, every price variant
Your templates, your brand guidelines and your print requirements, fully respected
Regulatory and product-claim checks on every poster before delivery
Access to a dedicated extranet customised for your brand
Measured results: delivery lead time, error rate, cost per poster

The same SKU, versioned in portrait and landscape formats for the aisle.

Pricing

Two billing models, matched to your rhythm

The model is agreed upon at the outset, based on your campaign volume and the number of SKUs handled.

Per poster produced

Per-unit billing

Ideal for large retail chains with heavy weekly flows: you pay for the production actually delivered, SKU by SKU.

Per month

Flat-rate billing

Ideal for chains with a steady monthly flow: a fee known in advance, a set volume of campaigns included, and a solution already configured to your templates.

A campaign is designed once.
It is on display in every aisle, in every store.

A solution that delivers over 27,000 posters a month, each one checked, and gives your teams back the time to design campaigns.

Promotional Signage | In-Store Promotions