Each store visit is an immersion into a world that you, as retailers, have carefully crafted. Did you know that the shopping experience is as critical, if not more so, than the product itself? The way you present and elevate your products can shape purchasing behavior. In an era where 70% of consumers place significant importance on offers when selecting a brand, a robust promotional display strategy is essential.
Here are some key points for success:
Clear and Consistent Information: Each sign should serve as a clear reminder of the ongoing offer— from the product visual to the offer's duration. And remember, repetition is the best way to anchor your message.
Leverage Seasonal Marketing: Your customers have grown up with visual cues associated with each season. Christmas, Easter, Halloween... each occasion is an opportunity to link your products to these timeless memories.
Introduce Novelty: Even minimal changes in your sign designs or store layout can rekindle interest among your most loyal customers.
Labels - A Badge of Trust: 64% of French consumers rely on Nutri-score for their choices. Labels like "Organic," "Vegan," and others are more than just tags. They serve as genuine indicators for an increasingly conscious and demanding consumer base.
Join us to make the most of your promotional displays.
Download our white paper and start boosting your sales today