The retail world is ever-evolving, with fierce competition compelling businesses to continually optimize their strategies to stay competitive. Among the many factors influencing a business's success, the quality of product data is increasingly paramount. Indeed, rich and diverse intrinsic product data can not only enhance the customer experience but also drive online and in-store sales.

This white paper aims to provide marketing executives in retail businesses across France and Europe with a deep understanding of the importance of intrinsic product data and its impact on business performance. We will also explore how our company, Merkatis Solutions, can help your business leverage intrinsic product data to improve both online and in-store sales.

Summary

- Introduction

- What is intrinsic product data?

- The richness and variety of product master data

- Collecting product master data

- The importance of product master data in retail

- Product master data and legislation

Download our free white paper and start boosting your sales today!